SPEECH: 400 days to the 2010 FIFA WORLD CUP

With just 400 days left to the 2010 FIFA World Cup TM, dubbed ‘the greatest show on earth, there is much for Capetonians to be excited about.  Our new world-class stadium in Green Point remains on track for completion and hand over on 14 December 2009.  Already the main structure and the unique roof is complete and one can easily see why it will become one of the most recognisable icons in South Africa, if not the sporting world, confirming Cape Towns position internationally as a desirable tourist, sporting, business and investment destination.

Of course, ‘2010’ is not only about the stadium and the football, it’s also about the numerous other capital projects already underway in Cape Town including upgrades to our central station and International airport, electricity infrastructure, numerous public spaces and facilities, but most significantly, upgrades to our public transport and major roads that will change the way we move around in Cape Town.  These and many other projects will positively impact all Capetonians for generations to come.

These supplements are aimed at enabling all Capetonians to keep their fingers on the pulse of developments related to the 2010 FIFA World CupTM. They aim to answer all your questions and instil a sense of confidence that the Cities leadership has planned thoroughly and is delivering accordingly.  The main aim of this particular supplement is to create open communication between all stakeholders in such a way that we all gain insight into the many 2010-related projects and their progress, as well as what opportunities exist for small, medium and micro enterprises leading up to, during and after the 2010 FIFA World CupTM.

Cape Town’s 2010 FIFA World CupTM. starts with the Final Draw on 04 December 2009 with a TV audience of over 700million TV audience focussed only on Cape Town. It’s our show. It’s our time to shine. And that time lasts at least until the final whistle blows.  The Final Draw is immediately followed by the International Broadcasters Conference with over 100 of the worlds largest TV broadcasters present in Cape Town.

So most of all, ‘2010’ is about Capetonians. This is our God-given chance to present ourselves in all our diversity, and our City in all its beauty, to the rest of the world, in such a way that the generations who follow will acknowledge this as the opportunity taken, not missed.  It’s our time to change those minds who think that South Africa or Africa cannot successfully host a world class event such as this. It’s our time to have Cape Town top-of-mind for over 1 billion people. And its our time to welcome the world to Cape Town.

It is therefore our collective responsibility to work together in such a way that this is an opportunity that builds social cohesion, a united vision for the future of Cape Town and the determination to take our City there.  These are the long-term social, cultural and economic benefits of the 2010 FWC.

There is much to celebrate.

Indeed, Cape Town will never be the same again.

May God bless us all

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